ARTICLES

Before moving into content design, I spent over five years working as a journalist. I started in fashion, writing for publications like Cover, Dazed, WWD, and SHOWstudio, where I honed my skills in brand storytelling and translating creative visions into narratives that audiences could easily understand.

I later shifted into the metaverse space — covering virtual influencers for VirtualHumans.org and web3 for Web3Allstars.com. Writing about emerging technologies shaped my ability to translate complex topics into clear, engaging content for both industry insiders and wider audiences.

Read a selection of my work:

  • VirtualHumans.org: Understanding The Role of AI and Virtual Influencers Today


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    AI will inevitably change the way virtual influencers interact with fans online, and while true AI influencers are yet to be seen, creators are already giving a taste of their potential and what the future of AI influencers may look like.

  • VirtualHumans.org: Why the Tech Industry Loves Virtual Influencers


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    From Miquela using a Samsung Galaxy phone to Imma starring in the latest Lenovo campaign, the tech industry is obsessed with virtual influencers—and for good reason. 

  • More Articles from VirtualHumans.org



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    Read my articles on how virtual influencing builds strong communities, becomes an extension of self-expression, and shapes our interaction with the digital sphere.

  • Web3Allstars.com: The Case for Decentraland and Why More Brands Should Join


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    Please note that the website is currently on hold but will be up and running soon.

  • SHOWstudio: Q&A with Nick Knight



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    Nick Knight on how Surrealistic pioneers within photography came to influence him, the desire to create the unseen and how some of his wildest surreal-looking work came to be.

  • SHOWstudio: Fashion's Love Affair with the Surreal



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    From Yves Saint Laurent to Virgil Abloh via Tim Walker and Shona Heath, fashion is closely intertwined with Surrealist values.

  • Articles from Dazed

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